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Launching a Business and Falling in Love: More Alike Than I Realized

So here we are.

I’m a scardy cat. I will admit it. I’m always freaked out about stuff before and while doing important things. I’ve mentioned that in my reporter days, I could never go out on a story without taking my “calm down dump.”

Seems like the knots in my stomach were VERY real and until I could take that dump, I wouldn’t be right to go out there and nab that story.

I am freaked out because I finally stopped making excuses and got to work on my tee-shirt website.

I worked with one do it yourself site, which required a lot of doing it yourself and I ended up frustrated, and left the work undone.

I allowed the defeat.

Finally one day, I realized, maybe I should just pay to use another, easier, more user-friendly site and keep it moving.

Pride aside, you don’t know enough to build it, or at least build it with these tools.

So with my mind made up to pay for a really great site, I got to work last night. It turns out the really great site has a free option. It’s limited, but it’s free and perfect for where I am in the process now. I will be upgrading, but I’m glad I started working on it.

The vision is coming together beautifully. And that’s what’s scary. Crap my pantalones scary, yall. Because here I am.

The photos, my models, who are my friends and the site looks mighty professional and sleek, in my opinion. I really can’t believe what I’m seeing. I’m so excited. All of my hard work since Fall 2011 is really starting to show results.

Straight up, if I didn’t have an artist of a friend of a photographer and gorgeous models who went to work and totally represented exactly what I wanted, the shirts would look like poo, if I tried to do this alone.

They elevated the game. I can’t even take credit.

But I’m scared. I had all of this planning, all of these classes I took, and now, basically the only real thing left to do is to get some inventory to get going and launch. Just put it out there and launch. See if people dig it, take some orders and go.

The planning and the learning helped me heal and gave me purpose it was an awesome distraction from my pain that allowed me to be creative. But now the nuts and bolts stuff I’ve been working toward is about to begin.

It will be time to launch. It is soon time to go out there and try and see if people feel what it is I’m putting out there. The idea I was afraid to say out loud, will be out there for the world to consume. This is no longer philosophical, folks.

Oh, that’s scary.

Deciding to follow a dream is a lot like allowing yourself to fall in love. Sometimes your expectations are too high, sometimes your expectations are too low depending on your skill level, history of success and self-esteem.

Both are highly risky, both are highly scary, but man when it works…

People looking in from the outside have all kinds of opinions. Some people agree with your choice, some question it, some hate it.  Some people think you are crazy for trying.

Launching a business and falling in love are so similar.

You find yourself thinking about both all of the time. You imagine what your future will be like if it all goes really well.

You try your hardest to make it work.

You want to be your absolute best for it.

You can’t deny the connection you feel to it. It haunts you.

You will spend a lot of money and make a lot of sacrifices and you won’t care about that unless it fails.

Something that keeps you going, that feeling reminds you that if you try hard enough, if you believe hard enough, it won’t fail.

“I Don’t Know” Soulive and Amel Larrieux

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