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Dream, Plan, Execute, Celebrate, Elevate, Repeat.

Dream, plan, execute, celebrate, elevate, repeat.

That came to me this morning when I was getting out of bed.

I was thinking about the business I’m working on, the creative process and success.

Dream.

Man, my dreams are big. My dreams involve a lifestyle brand involving clothing, eventually a perfume, a social networking community, blog, internet radio show and internet t.v. show. I already have planned out a photo shoot, the models, the themes and what my website will look like.

I know what my brand launch party will look like, and even the very cool space where I want to have it. I see the appetizers and people sipping on drinks and video and photos from my shoot enlarged, projected on the walls as loud music pulsates through the room. Family and friends are there, I’m being interviewed by bloggers and local media. People are buying my products.

I dream about visiting a new city and seeing strangers wearing one of my shirts, stopping them to take a photograph to put on my website and being blown away.

Plan. 

I enlisted help. I am enrolled in a program geared towards grooming female entrepreneurs and the classes are intense. But it’s totally worth it. They also offer other networking functions where you get to meet other women business owners and exchange ideas and find mentors. It’s a supportive environment where I can actually see my project off the ground in a realistic way, acknowledging my own shortcomings and where I have to grow or put in more work. They have me crunching numbers, doing research, market research, establishing my target customer, figuring out who my competition is, etc. Refining my idea, going back to smaller goals and attacking those one-by-one.

Execute.

I’m executing my plan by being enrolled in the course. By working on designs and making samples, wearing my samples and getting feedback. Working on the concepts for the blog, t.v. show, securing my models and a photographer and planning my photo shoot for the summer. I write down any and every idea and I’m constantly looking for inspiration. I study people/brands who are doing things similar to what I’m trying to do at the smaller levels and I’m studying companies doing it on a much larger scale, seeing where I can grow.

I saw the best quote ever last week. This one business owner said, that you should love the business you have started and should be working harder than your friends with the so-called “real jobs.”

So in addition to my real job, I have to put in the time on my business. My day doesn’t end when I leave my real job. I should still be working on ideas and making decisions and plans and studying.

Celebrate.

When my samples show up, I celebrate. When the photo shoot happens, me my models and photographer will celebrate. When I launch the site and make my first sales, I will celebrate. When I actually turn a profit, I will really celebrate. I enjoy seeing my ideas come to life and it makes me feel I am one step closer to the entire dream happening. As a journalist, seeing my byline in print never got old. Mini celebrations all around. If you don’t celebrate accomplishments great and small, you are going to put a lot of pressure on yourself and the distance between you and the bigger picture is going to seem a whole lot farther away.

Elevate.

After you celebrate, it’s immediately time to look over what you did and figure out how to improve upon it. Can I make this better? Is there something I see now that I didn’t see before? How can I save myself time and energy and money the next time around? Who else can I ask for help who knows a particular area very well?

Repeat.

Go back to the dream state. I always go back to dreaming about that launch party, dreaming about the photo shoot and dreaming about how the web site will look. I dream about eventually being able to use the philanthropic arm of my company to visit young women in middle and high schools and talk about dreams, their talents and about the planning and execution of their dreams. I dream about giving stand-out girls and women scholarships and internship opportunities, and jobs to support themselves and their families.

When I imagine myself as a kick-ass business woman, I envision myself giving a presentation like this someday, just for the hell of it. Love this scene from Charlie’s Angels.

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